{"id":2295,"date":"2021-03-04T11:34:12","date_gmt":"2021-03-04T02:34:12","guid":{"rendered":"https:\/\/www.sunloft.co.jp\/dx\/?post_type=blog&#038;p=2295"},"modified":"2022-07-20T10:17:50","modified_gmt":"2022-07-20T01:17:50","slug":"web-marketing-strategy","status":"publish","type":"blog","link":"https:\/\/www.sunloft.co.jp\/dx\/blog\/web-marketing-strategy\/","title":{"rendered":"Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u306f\uff1f\u7acb\u6848\u306b\u5fc5\u8981\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac"},"content":{"rendered":"\n<p>\u672c\u8a18\u4e8b\u3067\u306f<\/p>\n\n\n\n<p>\u300cWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u59cb\u3081\u305f\u3044\u304c\u4f55\u304b\u3089\u59cb\u3081\u305f\u3089\u3044\u3044\u306e\u304b\uff1f\u300d<br>\u300cWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6226\u7565\u3068\u306f\uff1f\u300d<br>\u300cWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5fc5\u8981\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u306f\uff1f\u300d<\/p>\n\n\n\n<p>\u3068\u3044\u3063\u305f\u7591\u554f\u3092\u304a\u6301\u3061\u306e\u65b9\u306b\u5411\u3051\u3066\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3084\u6226\u7565\u7acb\u6848\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5b9f\u306f\u3001\u4f01\u696d\u304cWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3088\u308bWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u8aad\u307f\u7d42\u3048\u3066\u3044\u305f\u3060\u3051\u308c\u3070\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u4f7f\u3048\u308b\u5177\u4f53\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u308f\u304b\u308a\u3001\u3059\u3050\u306b\u7740\u624b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3067\u306f\u3001\u3055\u3063\u305d\u304f\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\uff01<\/p>\n\n\n<div class=\"p-blogParts post_content\" data-partsID=\"3727\">\n<figure class=\"wp-block-image size-full\"><a href=\"\/dx\/dmb-download\/\"><img width=\"1001\" height=\"231\" src=\"https:\/\/www.sunloft.co.jp\/dx\/wp-content\/uploads\/2022\/07\/float-bnr-dmb-sp.png\" alt=\"\" class=\"wp-image-3728\" srcset=\"https:\/\/www.sunloft.co.jp\/dx\/wp-content\/uploads\/2022\/07\/float-bnr-dmb-sp.png 1001w, https:\/\/www.sunloft.co.jp\/dx\/wp-content\/uploads\/2022\/07\/float-bnr-dmb-sp-300x69.png 300w, https:\/\/www.sunloft.co.jp\/dx\/wp-content\/uploads\/2022\/07\/float-bnr-dmb-sp-768x177.png 768w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 id=\"content01\">1. Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u306f\uff1f<\/h2>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5e02\u5834\u3092\u628a\u63e1\u30fb\u5206\u6790\u3057\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u3069\u306e\u3088\u3046\u306b\u5dee\u5225\u5316\u3057\u3066\u9867\u5ba2\u306b\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u306e\u304b\uff08\u63d0\u4f9b\u3057\u3066\u3044\u304f\u304b\uff09\u3092\u8003\u3048\u3001\u5b9f\u884c\u3057\u3066\u3044\u304f\u3053\u3068\u3092\u3055\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u3001\u300cWeb\uff08\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\uff09\u300d\u3068\u3044\u3046\u304f\u304f\u308a\u306e\u4e2d\u306b\u9650\u5b9a\u3057\u305f\u3082\u306e\u304c\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3067\u3059\u3002<\/p>\n\n\n\n<p>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u884c\u3046\u4e0a\u3067\u57fa\u76e4\u3068\u306a\u308b\u306e\u306f\u3001\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u306b\u3064\u3044\u3066\u306e\u57fa\u790e\u77e5\u8b58\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u306e\u57fa\u790e\u77e5\u8b58\u306b\u3064\u3044\u3066\u7c21\u5358\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u25ce \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f<br><\/strong>Wikipedia\u3067\u306f\u3001\u300c\u4f01\u696d\u306a\u3069\u306e\u7d44\u7e54\u304c\u884c\u3046\u3042\u3089\u3086\u308b\u6d3b\u52d5\u306e\u3046\u3061\u3001\u9867\u5ba2\u304c\u771f\u306b\u6c42\u3081\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u4f5c\u308a\u3001\u305d\u306e\u60c5\u5831\u3092\u5c4a\u3051\u3001\u9867\u5ba2\u304c\u305d\u306e\u4fa1\u5024\u3092\u52b9\u679c\u7684\u306b\u5f97\u3089\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306e\u6982\u5ff5\u300d\u3068\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<br>\u51fa\u5178\uff1a<a href=\"https:\/\/ja.wikipedia.org\/wiki\/%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0\">Wikipedia<\/a><\/p>\n\n\n\n<p><strong>\u25ce Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f<br><\/strong>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001Web\uff08\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\uff09\u3092\u7528\u3044\u3066\u884c\u3046\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u5168\u822c\u306e\u3053\u3068\u3067\u3059\u3002Web\u30b5\u30a4\u30c8\u904b\u7528\u3001SNS\u306b\u3088\u308b\u96c6\u5ba2\u3001Web\u5e83\u544a\u306e\u51fa\u7a3f\u3001\u4f01\u696d\u30d6\u30ed\u30b0\u306e\u904b\u7528\u306a\u3069\u3001\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5f93\u6765\u578b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3068\u6bd4\u8f03\u3057\u305f\u6642\u306e\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6700\u5927\u306e\u7279\u9577\u306f\u3001\u300cWeb\u4e0a\u3067\u306e\u9867\u5ba2\u306e\u884c\u52d5\u3092\u6570\u5024\u5316\u3057\u628a\u63e1\u3067\u304d\u308b\u300d\u70b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u884c\u3046\u4e0a\u3067\u306f\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3084\u300cWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u306e\u57fa\u790e\u77e5\u8b58\u304c\u5fc5\u9808\u3067\u3042\u308a\u3001\u57fa\u76e4\u3068\u306a\u3063\u3066\u304d\u307e\u3059\u3002<br>\u304f\u308f\u3057\u304f\u306f\u3001\u4e0b\u8a18\u306e\u8a18\u4e8b\u3067\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<div class=\"swell-block-postLink\" data-style=\"card\">\t\t\t<div class=\"p-blogCard -internal\" data-type=\"type1\" data-onclick=\"clickLink\">\n\t\t\t\t<div class=\"p-blogCard__inner\">\n\t\t\t\t\t<span class=\"p-blogCard__caption\">\u95a2\u9023\u8a18\u4e8b<\/span>\n\t\t\t\t\t<div class=\"p-blogCard__thumb c-postThumb\"><figure class=\"c-postThumb__figure\"><img src=\"https:\/\/www.sunloft.co.jp\/dx\/wp-content\/uploads\/2020\/09\/20200924-300x200.jpg\" alt=\"\" class=\"c-postThumb__img u-obf-cover\" width=\"320\" height=\"180\"><\/figure><\/div>\t\t\t\t\t<div class=\"p-blogCard__body\">\n\t\t\t\t\t\t<a class=\"p-blogCard__title\" href=\"https:\/\/www.sunloft.co.jp\/dx\/blog\/web-marketing-basics\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u77e5\u3063\u3066\u304a\u304f\u3079\u304dWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u3068\u6d3b\u7528\u65b9\u6cd5<\/a>\n\t\t\t\t\t\t<span class=\"p-blogCard__excerpt\">\u4f01\u696d\u306b\u3068\u3063\u3066\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u5e74\u3005\u91cd\u8981\u6027\u3092\u5897\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u5b9f\u969b\u306b\u306f\u3001\u307e\u3060Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u529b\u3092\u5165\u308c\u3066\u3044\u306a\u3044\u4f01\u696d\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002 \u672c\u8a18\u4e8b\u3067\u306f\u3001\u300c\u4f01&#8230;<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\n<h2 id=\"content02\">2. Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u2460\u3010\u73fe\u72b6\u5206\u6790\u3011<\/h2>\n\n\n\n<p>\u672c\u7ae0\u3067\u306f\u3001\u4f01\u696d\u306e\u73fe\u72b6\u3092\u628a\u63e1\u30fb\u5206\u6790\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u7740\u624b\u3059\u308b\u969b\u306b\u306f\u3001\u3053\u3053\u3067\u7d39\u4ecb\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u30011\u3064\u3060\u3051\u3067\u306f\u306a\u304f\u5fc5\u305a\u8907\u6570\u4f7f\u7528\u3057\u3001\u81ea\u793e\u306e\u73fe\u72b6\u5206\u6790\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 id=\"content02-1\">3C\u5206\u6790<\/h3>\n\n\n\n<p><span style=\"background-image: linear-gradient(transparent 60%, rgba(250, 241, 0, 0.5) 60%)\" class=\"sme-highlighter\">3C\uff08\u30b9\u30ea\u30fc\u30b7\u30fc\u3001\u30b5\u30f3\u30b7\u30fc\uff09\u3068\u306f<br>\u81ea\u793e(<strong>C<\/strong>ompany)\u30fb\u7af6\u5408\u4ed6\u793e(<strong>C<\/strong>ompetitor)\u30fb\u9867\u5ba2(<strong>C<\/strong>ustomer)<\/span><br>\u306e\u7565\u3067\u30013C\u5206\u6790\u306f\u4e0b\u8a18\u306e\u3088\u3046\u306a\u3053\u3068\u3092\u884c\u3048\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-background has-fixed-layout\" style=\"background-color:#e7f5fe\"><tbody><tr><td><strong>\u30103C\u5206\u6790\u3067\u3067\u304d\u308b\u3053\u3068\u3011<br><\/strong>\u25ce \u81ea\u793e\u3068\u7af6\u5408\u4ed6\u793e\u305d\u308c\u305e\u308c\u306e\u7279\u6027\u3092\u628a\u63e1\u3067\u304d\u308b<br>\u25ce \u5e02\u5834\u30fb\u9867\u5ba2\u306e\u8da3\u5473\u30fb\u5fd7\u5411\u3092\u5206\u6790\u3057\u628a\u63e1\u3067\u304d\u308b<br>\u25ce \u3053\u308c\u3089\u3092\u7167\u5408\u3057\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3057\u3066\u6210\u529f\u306e\u6761\u4ef6\u3092\u5272\u308a\u51fa\u3059<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u3064\u307e\u308a\u30013\u8005\uff08\u81ea\u793e\u30fb\u7af6\u5408\u4ed6\u793e\u30fb\u9867\u5ba2\uff09\u306e\u95a2\u4fc2\u3092\u660e\u78ba\u306b\u3057\u3001\u81ea\u793e\u3092\u3068\u308a\u307e\u304f\u74b0\u5883\u3092\u628a\u63e1\u3059\u308b\u3001\u305d\u3057\u3066\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3068\u81ea\u793e\u306e\u5f37\u307f\u3092\u7684\u78ba\u306b\u628a\u63e1\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u304c3C\u5206\u6790\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u30013C\u5206\u6790\u3067\u6700\u3082\u91cd\u8981\u306a\u306e\u306f\u3001\u300cKSF\uff08Key Success Factor\uff09\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u300d\u3067\u3059\u3002<span style=\"background-image: linear-gradient(transparent 60%, rgba(250, 241, 0, 0.5) 60%)\" class=\"sme-highlighter\">KSF\u3068\u306f\u3001\u7c21\u5358\u306b\u3044\u3046\u3068\u300c\u6210\u529f\u3059\u308b\u305f\u3081\u306e\u8981\u56e0\u300d\u306e\u3053\u3068<\/span>\u3067\u3059\u3002<\/p>\n\n\n\n<p>KSF\u3092\u898b\u3064\u3051\u308b\u306b\u306f\u3001\u307e\u305a\u3001\u5916\u90e8\u74b0\u5883\uff08\u7af6\u5408\u4ed6\u793e\u30fb\u5e02\u5834\u306e\u5fd7\u5411\uff09\u3068\u5185\u90e8\u74b0\u5883\uff08\u81ea\u793e\uff09\u3092\u7167\u5408\u3057\u307e\u3059\u3002\u305d\u306e\u4e0a\u3067\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3059\u3053\u3068\u3067\u9054\u6210\u3067\u304d\u308b\u6210\u529f\u306e\u6761\u4ef6\uff08\u6210\u529f\u8981\u56e0\uff09\u3092\u898b\u3064\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>3C\u5206\u6790\u306b\u306f\u3001\u4e0b\u8a18\u306e\u8868\u3092\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u3010\u81ea\u793e\u3011<strong>C<\/strong>ompany<br>\u25a1 \u7406\u5ff5\u30fb\u30d3\u30b8\u30e7\u30f3\u306f\uff1f<br>\u25a1 \u4e8b\u696d\u306e\u73fe\u72b6\u306f\uff1f<br>\u25a1 \u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u73fe\u72b6\u306f\uff1f<br>\u25a1 \u8cc7\u672c\u529b\u3084\u6295\u8cc7\u80fd\u529b\u306e\u73fe\u72b6\u306f\uff1f<br>\u25a1 \u5f37\u307f\u30fb\u5f31\u307f\u306f\uff1f<br>\u25a1 \u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306f\uff1f<br>\u25a1 \u4e8b\u696d\u306e\u7279\u5fb4<br>\u25a1 \u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u5fb4<\/td><\/tr><tr><td>\u3010\u7af6\u5408\u4ed6\u793e\u3011<strong>C<\/strong>ompetitor<br>\u25a1 \u7af6\u5408\u4ed6\u793e\u306e\u52d5\u5411\u306f\uff1f<br>\u25a1 \u7af6\u5408\u4ed6\u793e\u306e\u6226\u7565\u30fb\u6226\u8853\u306f\uff1f<br>\u25a1 \u7af6\u5408\u4ed6\u793e\u306e\u5f37\u307f\u30fb\u5f31\u307f\u306f\uff1f<br>\u25a1 \u4eca\u5f8c\u60f3\u5b9a\u3055\u308c\u308b\u52d5\u304d\u306f\uff1f<\/td><\/tr><tr><td>\u3010\u9867\u5ba2\u30fb\u5e02\u5834\u3011<strong>C<\/strong>ustomer<br>\u25a1 \u5e02\u5834\u898f\u6a21\u306f\uff1f<br>\u25a1 \u5e02\u5834\u306e\u6210\u9577\u6027\u306f\uff1f<br>\u25a1 \u5e02\u5834\u306e\u52d5\u5411\u306f\uff1f<br>\u25a1 \u4eca\u5f8c\u60f3\u5b9a\u3055\u308c\u308b\u5e02\u5834\u52d5\u5411\u306f\uff1f<br>\u25a1 \u9867\u5ba2\u306e\u6d88\u8cbb\u884c\u52d5\u306f\uff1f<br>\u25a1 \u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306f\uff1f<br>\u25a1 \u4eca\u5f8c\u60f3\u5b9a\u3055\u308c\u308b\u9867\u5ba2\u30cb\u30fc\u30ba\u306f\uff1f<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 id=\"content02-2\">PEST\u5206\u6790<\/h3>\n\n\n\n<p>PEST\uff08\u30da\u30b9\u30c8\uff09\u5206\u6790\u3068\u306f\u3001\u81ea\u793e\u3092\u53d6\u308a\u5dfb\u304f\u74b0\u5883\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u3001\u30de\u30af\u30ed\u74b0\u5883\u8981\u56e0\u203b\u3092\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<br><span style=\"font-size: 13pxpx\" class=\"sme-font-size has-custom-font-size\">\u203b\u30de\u30af\u30ed\u74b0\u5883\u8981\u56e0\u3068\u306f\u3001\u793e\u4f1a\u5168\u4f53\u306e\u5909\u5316\u3084\u5f71\u97ff\u3068\u3044\u3063\u305f\u81ea\u793e\u3092\u53d6\u308a\u5dfb\u304f\u5916\u90e8\u74b0\u5883\u8981\u56e0\u306e\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p><span style=\"background-image: linear-gradient(transparent 60%, rgba(250, 241, 0, 0.5) 60%)\" class=\"sme-highlighter\">PEST\u306f<br>\u653f\u6cbb(<strong>P<\/strong>olitics)\u30fb\u7d4c\u6e08(<strong>E<\/strong>conomy)\u30fb\u793e\u4f1a(<strong>S<\/strong>ociety)\u30fb\u6280\u8853(<strong>T<\/strong>echnology)<\/span><br>\u306e\u7565\u3067\u3001PEST\u5206\u6790\u306f\u4e0b\u8a18\u306e\u3088\u3046\u306a\u3053\u3068\u3092\u884c\u3048\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-background has-fixed-layout\" style=\"background-color:#e7f5fe\"><tbody><tr><td><strong>\u3010PEST\u5206\u6790\u3067\u3067\u304d\u308b\u3053\u3068\u3011<br><\/strong>\u25ce \u5e02\u5834\u306e\u30cb\u30fc\u30ba\u3084\u5909\u5316\u306e\u628a\u63e1<br>\u25ce \u305d\u308c\u306b\u3088\u308b\u81ea\u793e\u3078\u306e\u5f71\u97ff\u306e\u628a\u63e1<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>PEST\u5206\u6790\u306b\u306f\u3001\u4e0b\u8a18\u306e4\u3064\u306e\u6307\u6a19\u3092\u3054\u53c2\u8003\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u3010\u653f\u6cbb\u7684\u74b0\u5883\u8981\u56e0\u3011<strong>P<\/strong>olitics<br>\u884c\u653f\u9762\uff08\u653f\u6cbb\u30fb\u6cd5\u5f8b\u306a\u3069\uff09\u306e\u5909\u5316\u304b\u3089\u5206\u6790\u3057\u307e\u3059\u3002<br>\u25a1 \u653f\u6cbb\u3084\u653f\u6a29\u4f53\u5236\u306a\u3069\u306e\u52d5\u5411<br>\u25a1 \u6cd5\u5f8b<br>\u25a1 \u6cd5\u6539\u6b63<br>\u25a1 \u6761\u7d04<br>\u25a1 \u7a0e\u5236<br>\u25a1 \u516c\u7684\u88dc\u52a9<br>\u25a1 \u52a9\u6210<br>\u306a\u3069<\/td><\/tr><tr><td>\u3010\u7d4c\u6e08\u7684\u74b0\u5883\u8981\u56e0\u3011<strong>E<\/strong>conomy<br>\u7d4c\u6e08\u9762\uff08\u666f\u6c17\u30fb\u7d4c\u6e08\u6210\u9577\u306a\u3069\uff09\u306e\u5909\u5316\u304b\u3089\u5206\u6790\u3057\u307e\u3059\u3002<br>\u25a1 \u666f\u6c17\u52d5\u5411<br>\u25a1 \u8cc3\u91d1\u52d5\u5411<br>\u25a1 \u6d88\u8cbb\u52d5\u5411<br>\u25a1 \u7d4c\u6e08\u6210\u9577\u7387<br>\u25a1 \u7269\u4fa1\u30fb\u539f\u6750\u6599\u306e\u4fa1\u683c\u5909\u52d5<br>\u25a1 \u682a\u4fa1\u30fb\u70ba\u66ff<br>\u25a1 \u91d1\u5229<br>\u306a\u3069<\/td><\/tr><tr><td>\u3010\u793e\u4f1a\u7684\u74b0\u5883\u8981\u56e0\u3011<strong>S<\/strong>ociety<br>\u6d88\u8cbb\u8005\u306e\u751f\u6d3b\u9762\uff08\u6d41\u884c\u30fb\u4eba\u53e3\u69cb\u6210\u306a\u3069\uff09\u306e\u5909\u5316\u304b\u3089\u5206\u6790\u3057\u307e\u3059\u3002<br>\u25a1 \u4eba\u53e3\u3068\u4eba\u53e3\u69cb\u6210<br>\u25a1 \u4eba\u53e3\u5bc6\u5ea6<br>\u25a1 \u5c11\u5b50\u5316\u3084\u9ad8\u9f62\u5316<br>\u25a1 \u6d41\u884c\u30fb\u4e8b\u4ef6<br>\u25a1 \u4e16\u8ad6<br>\u25a1 \u8a00\u8a9e\u30fb\u5b97\u6559<br>\u25a1 \u6559\u80b2<br>\u306a\u3069<\/td><\/tr><tr><td>\u3010\u6280\u8853\u7684\u74b0\u5883\u8981\u56e0\u3011<strong>T<\/strong>echnology<br>\u6280\u8853\u9762\u306e\u5909\u5316\u304b\u3089\u5206\u6790\u3057\u307e\u3059\u3002<br>\u25a1 IT<br>\u25a1 IoT\u6280\u8853<br>\u25a1 \u65b0\u3057\u3044\u6280\u8853\u3068\u305d\u306e\u958b\u767a<br>\u25a1 \u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3<br>\u25a1 \u7279\u8a31<br>\u25a1 \u30d3\u30c3\u30b0\u30c7\u30fc\u30bf<br>\u306a\u3069<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u672c\u7ae0\u3067\u7d39\u4ecb\u3057\u305f\u3001\u300c3C\u5206\u6790\u300d\u300cPEST\u5206\u6790\u300d\u3088\u308a\u3082\u3055\u3089\u306b\u57fa\u790e\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u300cSWOT\uff08\u30b9\u30a6\u30a9\u30c3\u30c8\uff09\u5206\u6790\u300d\u3068\u3044\u3046\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>SWOT\u5206\u6790\u306f\u3001\u3082\u3063\u3068\u3082\u57fa\u672c\u3068\u306a\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306a\u306e\u3067\u300cWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u77e5\u8b58\u300d\u306e\u8a18\u4e8b\u3067\u4e8b\u4f8b\u3068\u3068\u3082\u306b\u304f\u308f\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\u306b\u3057\u305f\u3044\u65b9\u306f\u3001<span style=\"background-image: linear-gradient(transparent 60%, rgba(247, 141, 167, 0.5) 60%)\" class=\"sme-highlighter\">\u4e0b\u8a18\u8a18\u4e8b\u306e\u300c3-1. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u308b\u300d<\/span>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n<div class=\"swell-block-postLink\" data-style=\"card\">\t\t\t<div class=\"p-blogCard -internal\" data-type=\"type1\" data-onclick=\"clickLink\">\n\t\t\t\t<div class=\"p-blogCard__inner\">\n\t\t\t\t\t<span class=\"p-blogCard__caption\">\u95a2\u9023\u8a18\u4e8b<\/span>\n\t\t\t\t\t<div class=\"p-blogCard__thumb c-postThumb\"><figure class=\"c-postThumb__figure\"><img src=\"https:\/\/www.sunloft.co.jp\/dx\/wp-content\/uploads\/2020\/09\/20200924-300x200.jpg\" alt=\"\" class=\"c-postThumb__img u-obf-cover\" width=\"320\" height=\"180\"><\/figure><\/div>\t\t\t\t\t<div class=\"p-blogCard__body\">\n\t\t\t\t\t\t<a class=\"p-blogCard__title\" href=\"https:\/\/www.sunloft.co.jp\/dx\/blog\/web-marketing-basics\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u77e5\u3063\u3066\u304a\u304f\u3079\u304dWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u3068\u6d3b\u7528\u65b9\u6cd5<\/a>\n\t\t\t\t\t\t<span class=\"p-blogCard__excerpt\">\u4f01\u696d\u306b\u3068\u3063\u3066\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u5e74\u3005\u91cd\u8981\u6027\u3092\u5897\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u5b9f\u969b\u306b\u306f\u3001\u307e\u3060Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u529b\u3092\u5165\u308c\u3066\u3044\u306a\u3044\u4f01\u696d\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002 \u672c\u8a18\u4e8b\u3067\u306f\u3001\u300c\u4f01&#8230;<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\n<h2 id=\"content03\">3. Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u2461\u3010\u4f01\u753b\u30fb\u63d0\u6848\u3011<\/h2>\n\n\n\n<p>\u81ea\u793e\u306e\u73fe\u72b6\u5206\u6790\u304c\u3067\u304d\u305f\u3089\u3001\u6b21\u306b\u5177\u4f53\u7684\u306a\u4f01\u753b\u3092\u8003\u3048\u3066\u3044\u304d\u307e\u3059\u3002\u672c\u7ae0\u3067\u306f\u4ee3\u8868\u7684\u306a3\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 id=\"content03-1\">4C\u5206\u6790<\/h3>\n\n\n\n<p>4C\uff08\u30d5\u30a9\u30fc\u30b7\u30fc\u30fb\u30e8\u30f3\u30b7\u30fc\uff09\u5206\u6790\u3068\u306f\u3001\u9867\u5ba2\u306e\u8996\u70b9\u304b\u3089\u5206\u6790\u3092\u884c\u3046\u624b\u6cd5\u3067\u3059<\/p>\n\n\n\n<p><span style=\"background-image: linear-gradient(transparent 60%, rgba(250, 241, 0, 0.5) 60%)\" class=\"sme-highlighter\">4C\u306f<br>\u9867\u5ba2\u4fa1\u5024(<strong>C<\/strong>ustomer Value)\u30fb\u9867\u5ba2\u304c\u8cbb\u3084\u3059\u8cbb\u7528(<strong>C<\/strong>ost) \u30fb\u9867\u5ba2\u306e\u5229\u4fbf\u6027(<strong>C<\/strong>onvenience) \u30fb\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3(<strong>C<\/strong>ommunication)<\/span><br>\u306e\u7565\u3067\u3059\u3002<\/p>\n\n\n\n<p>4C\u5206\u6790\u306f\u4e0b\u8a18\u306e\u3088\u3046\u306a\u3053\u3068\u3092\u884c\u3048\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-background has-fixed-layout\" style=\"background-color:#e7f5fe\"><tbody><tr><td><strong>\u30104C\u5206\u6790\u3067\u3067\u304d\u308b\u3053\u3068\u3011<br><\/strong>\u25ce \u9867\u5ba2\u8996\u70b9\uff08\u8cb7\u3044\u624b\u306e\u8996\u70b9\uff09\u304b\u3089\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>4C\u5206\u6790\u306b\u306f\u3001\u4e0b\u8a18\u306e\u6307\u6a19\u3092\u3054\u53c2\u8003\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u3010\u9867\u5ba2\u4fa1\u5024\u3011<strong>C<\/strong>ustomer Value<br>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u81ea\u4f53\u306e\u4fa1\u5024\u3092\u9867\u5ba2\u8996\u70b9\u3067\u5206\u6790\u3057\u307e\u3059\u3002<br>\u25a1 \u9867\u5ba2\u304c\u53d7\u3051\u308b\u4fa1\u5024\u306f\uff1f<br>\u25a1 \u9867\u5ba2\u304c\u53d7\u3051\u308b\u6069\u6075\u306f\uff1f<br>\u25a1 \u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3088\u308b\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u306f\uff1f<br>\u25a1 \u6a5f\u80fd\u6027\u306e\u4fa1\u5024\u306f\uff1f<br>\u25a1 \u5229\u4fbf\u6027\u306e\u4fa1\u5024\u306f\uff1f<br>\u25a1 \u5546\u54c1\u3092\u624b\u306b\u53d6\u3063\u305f\u3068\u304d\u306e\u9867\u5ba2\u306e\u611f\u60c5\u306f\uff1f<br>\u25a1 \u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u3063\u305f\u3068\u304d\u306e\u9867\u5ba2\u306e\u611f\u60c5\u306f\uff1f<br>\u306a\u3069<\/td><\/tr><tr><td>\u3010\u9867\u5ba2\u304c\u8cbb\u3084\u3059\u8cbb\u7528\u3011<strong>C<\/strong>ost<br>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u683c\u3084\u6240\u7528\u6642\u9593\u306a\u3069\u3092\u9867\u5ba2\u8996\u70b9\u3067\u5206\u6790\u3057\u307e\u3059\u3002<br>\u25a1 \u9867\u5ba2\u304c\u8cbb\u3084\u3059\u304a\u91d1\u306f\uff1f<br>\u25a1 \u9867\u5ba2\u304c\u8cbb\u3084\u3059\u6642\u9593\u306f\uff1f<br>\u25a1 \u9867\u5ba2\u304c\u4fa1\u683c\u3092\u77e5\u3063\u305f\u6642\u306e\u611f\u60c5\u306f\uff1f<br>\u25a1 \u9867\u5ba2\u304c\u4fa1\u683c\u3092\u77e5\u3063\u305f\u6642\u306e\u53cd\u5fdc\u30fb\u884c\u52d5\u306f\uff1f<br>\u25a1 \u9867\u5ba2\u306f\u4fa1\u683c\u3092\u77e5\u3063\u305f\u5f8c\u306b\u5229\u7528\u3059\u308b\u304b\uff1f<br>\u306a\u3069<\/td><\/tr><tr><td>\u3010\u9867\u5ba2\u306e\u5229\u4fbf\u6027\u3011<strong>C<\/strong>onvenience<br>\u5165\u624b\u306e\u3057\u3084\u3059\u3055\u3068\u3044\u3063\u305f\u5229\u4fbf\u6027\u3092\u9867\u5ba2\u8996\u70b9\u3067\u5206\u6790\u3057\u307e\u3059\u3002<br>\u25a1 \u9867\u5ba2\u306b\u3068\u3063\u3066\u5165\u624b\u3057\u3084\u3059\u3044\u304b\uff1f<br>\u25a1 \u9867\u5ba2\u306b\u3068\u3063\u3066\u3069\u3093\u306a\u5834\u6240\u3067\u8ca9\u58f2\u3059\u308b\u3068\u5165\u624b\u3057\u3084\u3059\u3044\u304b\uff1f<br>\u25a1 \u9867\u5ba2\u306b\u3068\u3063\u3066\u3069\u3093\u306a\u65b9\u6cd5\u3067\u8ca9\u58f2\u3059\u308b\u3068\u5165\u624b\u3057\u3084\u3059\u3044\u304b\uff1f<br>\u25a1 \u9867\u5ba2\u306b\u3068\u3063\u3066\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u306f\u3069\u308c\u304f\u3089\u3044\u3042\u308b\u3068\u4fbf\u5229\u304b\uff1f<br>\u25a1 \u55b6\u696d\u62c5\u5f53\u8005\u306f\u5fc5\u8981\u304b\uff1f<br>\u25a1 \u3069\u3046\u3044\u3063\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u304c\u3042\u308b\u3068\u4fbf\u5229\u304b\uff1f<br>\u306a\u3069<\/td><\/tr><tr><td>\u3010\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3011<strong>C<\/strong>ommunication<br>\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u9867\u5ba2\u8996\u70b9\u3067\u5206\u6790\u3057\u307e\u3059\u3002<br>\u25a1 \u9867\u5ba2\u306b\u4fe1\u983c\u3057\u3066\u3082\u3089\u3048\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\uff1f<br>\u25a1 \u9867\u5ba2\u306b\u5b89\u5fc3\u3057\u3066\u3082\u3089\u3048\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\uff1f<br>\u25a1 \u9867\u5ba2\u304c\u4e0d\u5feb\u611f\u3092\u62b1\u304b\u306a\u3044\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\uff1f<br>\u25a1 SNS\u306b\u3088\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\uff1f<br>\u25a1 \u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u306b\u3088\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\uff1f<br>\u25a1 \u9867\u5ba2\u304c\u5fc5\u8981\u3068\u3059\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\uff1f<br>\u306a\u3069<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 id=\"content03-2\">4P\u5206\u6790<\/h3>\n\n\n\n<p>4P\uff08\u30d5\u30a9\u30fc\u30d4\u30fc\u30fb\u30e8\u30f3\u30d4\u30fc\uff09\u5206\u6790\u3068\u306f\u3001\u4f01\u696d\u5074\u306e\u8996\u70b9\uff08\u58f2\u308a\u624b\u306e\u8996\u70b9\uff09\u304b\u3089\u5206\u6790\u3092\u884c\u3046\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p><span style=\"background-image: linear-gradient(transparent 60%, rgba(250, 241, 0, 0.5) 60%)\" class=\"sme-highlighter\">4P\u306f<br>\u88fd\u54c1(<strong>P<\/strong>roduct)\u30fb\u4fa1\u683c(<strong>P<\/strong>rice)\u30fb\u6d41\u901a(<strong>P<\/strong>lace)\u30fb\u8ca9\u58f2\u4fc3\u9032(<strong>P<\/strong>romotion)<\/span><br>\u306e\u7565\u3067\u3059\u30024P\u5206\u6790\u306f\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30df\u30c3\u30af\u30b9\u300d\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>4P\u5206\u6790\u306f\u4e0b\u8a18\u306e\u3088\u3046\u306a\u3053\u3068\u3092\u884c\u3048\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-background has-fixed-layout\" style=\"background-color:#e7f5fe\"><tbody><tr><td><strong>\u30104P\u5206\u6790\u3067\u3067\u304d\u308b\u3053\u3068\u3011<br><\/strong>\u25ce \u4f01\u696d\u5074\u306e\u8996\u70b9\uff08\u58f2\u308a\u624b\u306e\u8996\u70b9\uff09\u304b\u3089\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790<br>\u25ce \u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u58f2\u308b\u5074\u306e\u8996\u70b9\u304b\u3089\u3001\u9867\u5ba2\u306b\u3069\u306e\u3088\u3046\u306b\u8a34\u6c42\u3059\u308b\u304b\u3092\u8003\u3048\u308b\u624b\u6cd5<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>4P\u5206\u6790\u306b\u306f\u3001\u4e0b\u8a18\u306e\u6307\u6a19\u3092\u3054\u53c2\u8003\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u3010\u88fd\u54c1\u30fb\u30d7\u30ed\u30c0\u30af\u30c8\u3011<strong>P<\/strong>roduct<br>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u4f01\u696d\u5074\u304b\u3089\u306e\u8996\u70b9\u3067\u5206\u6790\u3057\u307e\u3059\u3002<br>\u25a1 \u54c1\u8cea\u306f\uff1f<br>\u25a1 \u30c7\u30b6\u30a4\u30f3\u306f\uff1f<br>\u25a1 \u30d6\u30e9\u30f3\u30c9\u540d\u306f\uff1f<br>\u25a1 \u30d1\u30c3\u30b1\u30fc\u30b8\u306f\uff1f<br>\u25a1 \u4fdd\u8a3c\u306f\uff1f<br>\u25a1 \u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u901a\u3057\u3066\u63d0\u4f9b\u3067\u304d\u308b\u30e1\u30ea\u30c3\u30c8\u306f\uff1f<br>\u306a\u3069<\/td><\/tr><tr><td>\u3010\u4fa1\u683c\u3011<strong>P<\/strong>rice<br>\u4fa1\u683c\u306b\u3064\u3044\u3066\u4f01\u696d\u5074\u304b\u3089\u306e\u8996\u70b9\u3067\u5206\u6790\u3057\u307e\u3059\u3002<br>\u25a1 \u3044\u304f\u3089\u3067\u63d0\u4f9b\u3059\u308b\u306e\u304b\uff1f<br>\u25a1 \u9ad8\u4fa1\u683c\u5e2f\u3067\u63d0\u4f9b\u3059\u308b\u306e\u304b\uff1f\u305d\u308c\u3068\u3082\u4f4e\u4fa1\u683c\u5e2f\u306a\u306e\u304b\uff1f<br>\u25a1 \u4fa1\u683c\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u3042\u3063\u3066\u3044\u308b\u304b\uff1f<br>\u25a1 \u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3068\u6574\u5408\u6027\u306f\u3042\u308b\u4fa1\u683c\u304b\uff1f<br>\u25a1 \u5229\u76ca\u304c\u9069\u6b63\u306b\u5f97\u3089\u308c\u308b\u4fa1\u683c\u304b\uff1f<br>\u306a\u3069<\/td><\/tr><tr><td>\u3010\u6d41\u901a\u3011<strong>P<\/strong>lace<br>\u6d41\u901a\u30fb\u8ca9\u58f2\u7d4c\u8def\u306b\u3064\u3044\u3066\u4f01\u696d\u5074\u304b\u3089\u306e\u8996\u70b9\u3067\u5206\u6790\u3057\u307e\u3059\u3002<br>\u25a1 \u3069\u306e\u3088\u3046\u306a\u8ca9\u58f2\u7d4c\u8def\u3067\u5c4a\u3051\u308b\u304b\uff1f<br>\u25a1 \u8ca9\u58f2\u7d4c\u8def\u306f\u3044\u304f\u3064\u8a2d\u3051\u308b\u304b\uff1f<br>\u25a1 \u5b9f\u5e97\u8217\u30fb\u30cd\u30c3\u30c8\u901a\u8ca9\u30fb\u5b9a\u671f\u4fbf\u3067\u306f\u3069\u306e\u624b\u6cd5\u304c\u6700\u9069\u304b\uff1f<br>\u25a1 \u5b9f\u5e97\u8217\u306e\u5834\u5408\u3001\u5e97\u8217\u6570\u306f\uff1f<br>\u25a1 \u767e\u8ca8\u5e97\u30fb\u5927\u624b\u8ca9\u58f2\u5e97\u306a\u3069\u306b\u6271\u3063\u3066\u3082\u3089\u3046\u304b\uff1f<br>\u306a\u3069<\/td><\/tr><tr><td>\u3010\u8ca9\u58f2\u4fc3\u9032\u3011<strong>P<\/strong>romotion<br>\u3069\u306e\u3088\u3046\u306b\u8a8d\u77e5\u3057\u3066\u3082\u3089\u3046\u304b\u306b\u3064\u3044\u3066\u4f01\u696d\u5074\u304b\u3089\u306e\u8996\u70b9\u3067\u5206\u6790\u3057\u307e\u3059\u3002<br>\u25a1 \u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u60c5\u5831\u3092\u3069\u306e\u3088\u3046\u306b\u5c4a\u3051\u308b\u304b\uff1f<br>\u25a1 \u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u30de\u30c3\u30c1\u3057\u305f\u8ca9\u58f2\u4fc3\u9032\u306f\uff1f<br>\u25a1 \u30a4\u30d9\u30f3\u30c8\u5b9f\u65bd\u306b\u3088\u308b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\uff1f<br>\u25a1 SNS\u306b\u3088\u308b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\uff1f<br>\u25a1 \u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u306b\u3088\u308b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\uff1f<br>\u25a1 CM\u30fb\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306f\uff1f<br>\u306a\u3069<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 id=\"content03-3\">STP\u5206\u6790<\/h3>\n\n\n\n<p>STP\uff08\u30a8\u30b9\u30c6\u30a3\u30fc\u30d4\u30fc\uff09\u5206\u6790\u3068\u306f\u3001\u52b9\u7387\u826f\u304f\u58f2\u4e0a\u3092\u30a2\u30c3\u30d7\u3055\u305b\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u305f\u624b\u6cd5\u3067\u3001\u5e02\u5834\u5185\u3067\u306e\u81ea\u793e\u306e\u6709\u5229\u306a\u7acb\u3061\u4f4d\u7f6e\u306e\u628a\u63e1\u3084\u660e\u78ba\u5316\u306b\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><span style=\"background-image: linear-gradient(transparent 60%, rgba(250, 241, 0, 0.5) 60%)\" class=\"sme-highlighter\">STP\u306f<br>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3(<strong>S<\/strong>egmentation)\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0(<strong>T<\/strong>argeting)\u30fb\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0(<strong>P<\/strong>ositioning)<\/span><br>\u306e\u7565\u3067\u3059\u3002<\/p>\n\n\n\n<p>STP\u5206\u6790\u306f\u4e0b\u8a18\u306e\u3088\u3046\u306a\u3053\u3068\u3092\u884c\u3048\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-background has-fixed-layout\" style=\"background-color:#e7f5fe\"><tbody><tr><td><strong>\u3010STP\u5206\u6790\u3067\u3067\u304d\u308b\u3053\u3068\u3011<br><\/strong>\u25ce \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u21d2\u5e02\u5834\u306e\u7d30\u5206\u5316\u3068\u5e02\u5834\u306e\u5168\u4f53\u50cf\u306e\u628a\u63e1\u304c\u3067\u304d\u308b<br>\u25ce \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u21d2\u5e02\u5834\u5168\u4f53\u306e\u4e2d\u3067\u81ea\u793e\u304c\u72d9\u3046\u3079\u304d\u5e02\u5834\u3092\u7d5e\u308a\u628a\u63e1\u3067\u304d\u308b<br>\u25ce \u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u21d2\u7af6\u5408\u4ed6\u793e\u3068\u6bd4\u8f03\u3057\u305f\u3068\u304d\u306e\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u628a\u63e1\u3067\u304d\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>STP\u5206\u6790\u306b\u306f\u3001\u4e0b\u8a18\u306e\u6307\u6a19\u3092\u3054\u53c2\u8003\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u3010\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3011<strong>S<\/strong>egmentation<br>\u5e02\u5834\u3092\u7d30\u5206\u5316\u3059\u308b\u5de5\u7a0b\u3067\u3059\u3002\u6b21\u306e4\u3064\u306e\u6307\u6a19\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<br>\u25ce \u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u4eba\u53e3\u52d5\u614b\u5909\u6570\uff09\u4eba\u306e\u57fa\u672c\u60c5\u5831\u306e\u6307\u6a19<br>\u25a1 \u5e74\u9f62\u3000\u25a1 \u6027\u5225\u3000\u25a1 \u5bb6\u65cf\u69cb\u6210\u3000\u25a1 \u5b66\u6b74\u3000\u25a1 \u8077\u6b74\u3000\u3000\u306a\u3069<br><br>\u25ce \u30b8\u30aa\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u5730\u7406\u7684\u5909\u6570\uff09\u5730\u7406\u7684\u8981\u56e0\u306b\u3088\u308b\u6307\u6a19<br>\u25a1 \u56fd\u3000\u25a1 \u5e02\u753a\u6751\u3000\u25a1 \u6c17\u5019\u3000\u25a1 \u6587\u5316\u3000\u25a1 \u5b97\u6559\u3000\u3000\u306a\u3069<br><br>\u25ce \u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af(\u5fc3\u7406\u7684\u5909\u6570)\u500b\u4eba\u306e\u5fc3\u7406\u306b\u3088\u308b\u6307\u6a19<br>\u25a1 \u6027\u683c\u3000\u25a1 \u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3000\u25a1 \u4fa1\u5024\u89b3\u3000\u25a1 \u8cfc\u5165\u306e\u52d5\u6a5f\u3000\u306a\u3069<br><br>\u25ce \u30d3\u30d8\u30a4\u30d3\u30a2\u30eb(\u884c\u52d5\u5909\u6570)\u500b\u4eba\u306e\u884c\u52d5\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u305f\u6307\u6a19<br>\u25a1 \u8cb7\u3044\u7269\u306e\u983b\u5ea6\u3000\u25a1 \u4f7f\u7528\u7528\u9014\u3000\u25a1 \u8cb7\u3044\u66ff\u3048\u306e\u6642\u671f\u30fb\u91cf\u3000\u306a\u3069<\/td><\/tr><tr><td>\u3010\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3011<strong>T<\/strong>argeting<br>\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308b\u5de5\u7a0b\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u4e3b\u8981\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u624b\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<br>\u25ce \u7121\u5dee\u5225\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u4e00\u5207\u8003\u616e\u3057\u306a\u3044\u65b9\u6cd5\u3067\u3001\u3059\u3079\u3066\u306e\u751f\u6d3b\u8005\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u624b\u6cd5<br><br>\u4ed6\u306b\u306f\u3001\u5dee\u5225\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u96c6\u4e2d\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3044\u3063\u305f\u624b\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/td><\/tr><tr><td>\u3010\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3011<strong>P<\/strong>ositioning<br>\u81ea\u793e\u306e\u512a\u4f4d\u306a\u7acb\u3061\u4f4d\u7f6e\u3092\u63a2\u308b\u5de5\u7a0b\u3067\u3059\u3002\u8907\u6570\u306e\u9805\u76ee\u3092\u8ef8\u306b\u7af6\u5408\u4ed6\u793e\u3068\u306e\u6bd4\u8f03\u3057\u307e\u3059\u3002<br>\u25a1 \u4fa1\u683c\u3000\u25a1 \u54c1\u8cea\u3000\u25a1 \u539f\u6750\u6599\u3000\u25a1 \u5e97\u8217\u6570\u3000\u25a1 \u8ca9\u58f2\u65b9\u6cd5\u3000\u306a\u3069<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 id=\"content04\">4. Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u8df5\u3067\u4f7f\u3048\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h2>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u3057\u3001\u5b9f\u884c\u306b\u79fb\u3057\u305f\u5f8c\u306f\u3001\u5b9a\u671f\u7684\u306b\u6226\u7565\u3092\u898b\u76f4\u3057\u3066\u6539\u5584\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u5fc5\u9808\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>PDCA\u30b5\u30a4\u30af\u30eb\u306f\u3001Plan\uff08\u8a08\u753b\uff09Do\uff08\u5b9f\u884c\uff09Check\uff08\u8a55\u4fa1\uff09Act\uff08\u6539\u5584\uff09\u3092\u7e70\u308a\u8fd4\u3059\u696d\u52d9\u6539\u5584\u306e\u5b9a\u756a\u306e\u624b\u6cd5\u3067\u3059\u304c\u3001\u5b9f\u306f\u3001\u3053\u306ePDCA\u30b5\u30a4\u30af\u30eb\u304c\u63d0\u5531\u3055\u308c\u305f\u306e\u306f1940\uff5e1950\u5e74\u4ee3\u306e\u88fd\u9020\u696d\u306e\u73fe\u5834\u3067\u306e\u3053\u3068\u3002\u7b2c\u4e8c\u6b21\u4e16\u754c\u5927\u6226\u5f8c\u306e\u624b\u6cd5\u306a\u306e\u3067\u3001\u4eca\u306e\u6642\u4ee3\u306b\u306f\u5408\u308f\u306a\u304f\u306a\u3063\u3066\u304d\u3066\u3044\u308b\u3068\u3082\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u7ae0\u3067\u306f\u3001<span style=\"background-image: linear-gradient(transparent 60%, rgba(250, 241, 0, 0.5) 60%)\" class=\"sme-highlighter\">\u6700\u8fd1\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u300cPDR\u30b5\u30a4\u30af\u30eb\u300d\u3092\u7d39\u4ecb\u3057\u307e\u3059<\/span>\u3002<\/p>\n\n\n\n<h3 id=\"content04-1\">PDR\u30b5\u30a4\u30af\u30eb<\/h3>\n\n\n\n<p>PDR\uff08\u30d4\u30fc\u30c7\u30a3\u30fc\u30a2\u30fc\u30eb\uff09\u30b5\u30a4\u30af\u30eb\u3068\u306f\u3001\u30cf\u30fc\u30d0\u30fc\u30c9\u30d3\u30b8\u30cd\u30b9\u30b9\u30af\u30fc\u30eb\u306e\u30ea\u30f3\u30c0\u30fb\u30d2\u30eb\u6559\u6388\u306b\u3088\u308a2011\u5e74\u306b\u767a\u8868\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>PDR\u306f\u3001\u6e96\u5099\uff08<strong>P<\/strong>rep\uff09\u21d2\u5b9f\u884c\uff08<strong>D<\/strong>o\uff09\u21d2\u8a55\u4fa1\uff08<strong>R<\/strong>eview\uff09\u306e\u7565\u3067\u3059\u3002<\/p>\n\n\n\n<p>PDCA\u30b5\u30a4\u30af\u30eb\u3068\u6bd4\u8f03\u3059\u308b\u3068\u3001PDR\u30b5\u30a4\u30af\u30eb\u306f\u65e9\u3044\u30b9\u30d1\u30f3\u3067\u56de\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u5909\u5316\u3084\u4e88\u671f\u305b\u306c\u30c8\u30e9\u30d6\u30eb\u304c\u8d77\u304d\u3066\u3082\u3059\u3050\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u3068\u3044\u3046\u5229\u70b9\u304c\u3042\u308a\u307e\u3059\u3002\u4eca\u306e\u6642\u4ee3\u306f\u5909\u52d5\u3084\u4e0d\u78ba\u5b9f\u306a\u3053\u3068\u304c\u591a\u304f\u3001\u8907\u96d1\u3055\u3082\u5897\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u3046\u3044\u3063\u305f\u5909\u5316\u306e\u6fc0\u3057\u3044\u6642\u4ee3\u306b\u30de\u30c3\u30c1\u3057\u3066\u3044\u308b\u306e\u304cPDR\u30b5\u30a4\u30af\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001PDR\u306f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u306b\u3082\u975e\u5e38\u306b\u30de\u30c3\u30c1\u3057\u3066\u3044\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>PDR\u30b5\u30a4\u30af\u30eb\u306e\u624b\u9806\u306f\u4e0b\u8a18\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-background has-fixed-layout\" style=\"background-color:#e7f5fe\"><tbody><tr><td>\u2460 \u6e96\u5099\u3059\u308b\uff08<strong>P<\/strong>rep\uff09\u4f55\u304b\u3092\u5b9f\u884c\u3059\u308b\u524d\u306b\u3001\u5fc5\u305a\u6e96\u5099\u3092\u3057\u307e\u3059\u3002<br>\u5177\u4f53\u7684\u306b\u306f\u3001\u300c\u3053\u308c\u304b\u3089\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u3053\u3068\u300d\u3092\u660e\u3089\u304b\u306b\u3057\u305f\u308a\u3001\u300c\u5b9f\u884c\u3059\u308b\u7406\u7531\u300d\u3084\u300c\u5b9f\u884c\u3059\u308b\u76ee\u7684\u300d\u3092\u8003\u3048\u3066\u6c7a\u5b9a\u3057\u307e\u3059\u3002<br><br>\u2461 \u5b9f\u884c\u3059\u308b\uff08<strong>D<\/strong>o\uff09\u6e96\u5099\u3057\u305f\u3053\u3068\u3092\u5b9f\u884c\u3057\u307e\u3059\u3002<br><br>\u2462 \u8a55\u4fa1\u30fb\u898b\u76f4\u3057\u3092\u3059\u308b\uff08<strong>R<\/strong>eview\uff09\u5b9f\u884c\u5f8c\u3001\u5fc5\u305a\u898b\u76f4\u3057\u3092\u3057\u307e\u3059\u3002<br>\u5177\u4f53\u7684\u306b\u306f\u3001\u300c\u6e96\u5099\u3057\u305f\u3053\u3068\u306f\u52b9\u679c\u7684\u3060\u3063\u305f\u304b\u300d\u300c\u5b9f\u884c\u3057\u305f\u3053\u3068\u306b\u3088\u308a\u4f55\u304c\u8d77\u3053\u3063\u305f\u306e\u304b\u300d\u306a\u3069\u3092\u660e\u3089\u304b\u306b\u3057\u3001\u8003\u5bdf\u3057\u307e\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u3053\u306e3\u3064\u306e\u30b5\u30a4\u30af\u30eb\u3092\u77ed\u304f\u65e9\u304f\u56de\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><span style=\"background-image: linear-gradient(transparent 60%, rgba(250, 241, 0, 0.5) 60%)\" class=\"sme-highlighter\">PDR\u30b5\u30a4\u30af\u30eb\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u300c\u8a55\u4fa1\u30fb\u898b\u76f4\u3057\uff08<strong>R<\/strong>eview\uff09\u300d\u306e\u5de5\u7a0b<\/span>\u3067\u3059\u3002<br>\u8a55\u4fa1\u30fb\u898b\u76f4\u3057\u306e\u5bfe\u8c61\u306f\u3001\u300c\u5b9f\u884c\uff08<strong>D<\/strong>o\uff09\u300d\u3067\u306f\u306a\u304f\u300c\u6e96\u5099\uff08<strong>P<\/strong>rep\uff09\u300d\u3067\u3042\u308b\u70b9\u306b\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 id=\"content05\">5. \u307e\u3068\u3081<\/h2>\n\n\n\n<p>\u6700\u5f8c\u306b\u3001\u672c\u8a18\u4e8b\u3067\u89e3\u8aac\u3057\u3066\u304d\u305f\u300cWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300d\u306b\u3064\u3044\u3066\u307e\u3068\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u300c\u73fe\u72b6\u5206\u6790\u300d\u306b\u4f7f\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u4e0b\u8a18\u306e\u901a\u308a\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(250, 241, 0, 0.5) 60%)\" class=\"sme-highlighter\">\u73fe\u72b6\u5206\u6790<\/span>\u3010Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3011<br><\/strong>\u25ce 3C\u5206\u6790\u81ea\u793e\uff08<strong>C<\/strong>ompany\uff09\u3001\u7af6\u5408\u4ed6\u793e\uff08<strong>C<\/strong>ompetitor\uff09\u3001\u9867\u5ba2\uff08<strong>C<\/strong>ustomer\uff09<br>\u30fb3\u8005\uff08\u81ea\u793e\u30fb\u7af6\u5408\u4ed6\u793e\u30fb\u9867\u5ba2\uff09\u306e\u95a2\u4fc2\u3092\u660e\u78ba\u306b\u3057\u3001\u81ea\u793e\u3092\u3068\u308a\u307e\u304f\u74b0\u5883\u3092\u628a\u63e1\u30fb\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3068\u81ea\u793e\u306e\u5f37\u307f\u3092\u7684\u78ba\u306b\u628a\u63e1\u3059\u308b<br><br>\u25ce PEST\u5206\u6790\u653f\u6cbb(<strong>P<\/strong>olitics)\u3001\u7d4c\u6e08(<strong>E<\/strong>conomy)\u3001\u793e\u4f1a(<strong>S<\/strong>ociety)\u3001\u6280\u8853(<strong>T<\/strong>echnology)<br>\u30fb\u81ea\u793e\u3092\u53d6\u308a\u5dfb\u304f\u74b0\u5883\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u3001\u30de\u30af\u30ed\u74b0\u5883\u8981\u56e0\u3092\u5206\u6790\u3059\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u300c\u4f01\u753b\u30fb\u63d0\u6848\u300d\u306b\u4f7f\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u4e0b\u8a18\u306e\u901a\u308a\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong><span style=\"background-image: linear-gradient(transparent 60%, rgba(250, 241, 0, 0.5) 60%)\" class=\"sme-highlighter\">\u4f01\u753b\u30fb\u63d0\u6848<\/span>\u3010Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u306e\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3011<br><\/strong>\u25ce 4C\u5206\u6790\u9867\u5ba2\u4fa1\u5024(<strong>C<\/strong>ustomer Value) \u3001\u9867\u5ba2\u304c\u8cbb\u3084\u3059\u8cbb\u7528(<strong>C<\/strong>ost) \u3001\u9867\u5ba2\u306e\u5229\u4fbf\u6027(<strong>C<\/strong>onvenience) \u3001\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3(<strong>C<\/strong>ommunication)<br>\u30fb\u9867\u5ba2\u306e\u8996\u70b9\uff08\u8cb7\u3044\u624b\u306e\u8996\u70b9\uff09\u304b\u3089\u5206\u6790\u3092\u884c\u3046\u624b\u6cd5<br><br>\u25ce 4P\u5206\u6790\u88fd\u54c1(<strong>P<\/strong>roduct) \u3001\u4fa1\u683c(<strong>P<\/strong>rice) \u3001\u6d41\u901a(<strong>P<\/strong>lace) \u3001\u8ca9\u58f2\u4fc3\u9032(<strong>P<\/strong>romotion)<br>\u30fb\u4f01\u696d\u5074\u306e\u8996\u70b9\uff08\u58f2\u308a\u624b\u306e\u8996\u70b9\uff09\u304b\u3089\u5206\u6790\u3092\u884c\u3046\u624b\u6cd5\u30fb4P\u5206\u6790\u306f\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30df\u30c3\u30af\u30b9\u300d\u3068\u3082\u547c\u3070\u308c\u308b<br><br>\u25ce STP\u5206\u6790\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08<strong>S<\/strong>egmentation\uff09\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08<strong>T<\/strong>argeting\uff09\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff08<strong>P<\/strong>ositioning\uff09<br>\u30fb\u52b9\u7387\u826f\u304f\u58f2\u4e0a\u3092\u30a2\u30c3\u30d7\u3055\u305b\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u305f\u624b\u6cd5\u30fb\u5e02\u5834\u5185\u3067\u306e\u81ea\u793e\u306e\u6709\u5229\u306a\u7acb\u3061\u4f4d\u7f6e\u3092\u628a\u63e1\u3057\u660e\u78ba\u306b\u3059\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u300c\u6539\u5584\u300d\u306b\u4f7f\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u4e0b\u8a18\u306e\u901a\u308a\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u3010Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e<span style=\"background-image: linear-gradient(transparent 60%, rgba(250, 241, 0, 0.5) 60%)\" class=\"sme-highlighter\">\u6539\u5584<\/span>\u306e\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3011<br><\/strong>\u25ce PDR\u30b5\u30a4\u30af\u30eb\u6e96\u5099\uff08<strong>P<\/strong>rep\uff09\u21d2\u5b9f\u884c\uff08<strong>D<\/strong>o\uff09\u21d2\u8a55\u4fa1\u30fb\u898b\u76f4\u3057\uff08<strong>R<\/strong>eview\uff09\u3092\u77ed\u304f\u65e9\u304f\u56de\u3059<br>\u30fbPDR\u30b5\u30a4\u30af\u30eb\u306f\u65e9\u3044\u30b9\u30d1\u30f3\u3067\u56de\u3059\u3053\u3068\u304c\u3067\u304d\u5909\u5316\u3084\u4e88\u671f\u305b\u306c\u30c8\u30e9\u30d6\u30eb\u304c\u8d77\u304d\u3066\u3082\u3059\u3050\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u30fb\u5909\u5316\u306e\u6fc0\u3057\u3044\u6642\u4ee3\u306b\u30de\u30c3\u30c1\u3057\u3066\u3044\u308b<br>\u30fb\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u306b\u3082\u6700\u9069\u306a\u624b\u6cd5<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>PDR\u30b5\u30a4\u30af\u30eb\u306e\u6ce8\u610f\u70b9\u306f\u3001\u300c\u8a55\u4fa1\u30fb\u898b\u76f4\u3057\uff08<strong>R<\/strong>eview\uff09\u300d\u306e\u5de5\u7a0b\u3067\u306f<br><span style=\"background-image: linear-gradient(transparent 60%, rgba(250, 241, 0, 0.5) 60%)\" class=\"sme-highlighter\">\u300c\u5b9f\u884c\uff08<strong>D<\/strong>o\uff09\u300d\u3067\u306f\u306a\u304f\u300c\u6e96\u5099\uff08<strong>P<\/strong>rep\uff09\u300d\u3092\u5bfe\u8c61\u306b\u3057\u3066\u898b\u76f4\u3057\u3092\u3059\u308b\u3053\u3068<\/span>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0a\u304c\u672c\u8a18\u4e8b\u306e\u307e\u3068\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u81ea\u793e\u306b\u5408\u3063\u305fWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u308f\u304b\u3089\u306a\u3044\u300d\u300cWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u4e0a\u624b\u304f\u3067\u304d\u3066\u3044\u308b\u306e\u304b\uff1f\u300d\u3068\u3044\u3063\u305f\u304a\u60a9\u307f\u3092\u62b1\u3048\u3066\u3044\u308b\u65b9\u306f\u3001\u305c\u30721\u5ea6\u5f0a\u793e\u307e\u3067\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-40\">\u308f\u305f\u3057\u305f\u3061\u30b5\u30f3\u30ed\u30d5\u30c8\u306f\u3001\u4e2d\u5c0f\u4f01\u696d\u306eWeb\u30b5\u30a4\u30c8\u5236\u4f5c\u3092\u5f97\u610f\u5206\u91ce\u3068\u3059\u308bWeb\u5236\u4f5c\u4f1a\u793e\u3067\u3059\u3002\u8c4a\u5bcc\u306a\u5b9f\u7e3e\u3068\u7d4c\u9a13\u3092\u6d3b\u304b\u3057\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u3060\u3051\u3067\u306a\u304f\u3001\u7d4c\u55b6\u6226\u7565\u3084\u7d44\u7e54\u3065\u304f\u308a\u3092\u542b\u3081\u305f\u652f\u63f4\u3082\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-button is-style-btn_normal green_\"><a href=\"https:\/\/www.sunloft.co.jp\/dx\/online\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"swell-block-button__link\"><span><span style=\"color:#000\" class=\"tadv-color\">\u25b6\u307e\u305a\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u76f8\u8ac7\u3057\u3066\u307f\u308b<\/span><\/span><\/a><\/div>\n\n\n\n\n","protected":false},"featured_media":2304,"template":"","blog_category":[50],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sunloft.co.jp\/dx\/wp-json\/wp\/v2\/blog\/2295"}],"collection":[{"href":"https:\/\/www.sunloft.co.jp\/dx\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.sunloft.co.jp\/dx\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sunloft.co.jp\/dx\/wp-json\/wp\/v2\/media\/2304"}],"wp:attachment":[{"href":"https:\/\/www.sunloft.co.jp\/dx\/wp-json\/wp\/v2\/media?parent=2295"}],"wp:term":[{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/www.sunloft.co.jp\/dx\/wp-json\/wp\/v2\/blog_category?post=2295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}